お題・ディスカッション一覧

トレードオフを考慮した倉庫所在地の選定

中堅のオンライン小売業者が、増加する顧客基盤に対応するために新しい地域倉庫を1つ開設する必要がある。候補を3つの都市に絞っており、正確に1つを選ばなければならない。各選択肢を分析し、単一の都市を推奨してその結論を正当化せよ。 Candidate data: City A (Riverport) Average lease cost: $9.50 per square foot per year (lowest) Distance to 60% of target customers: 320 km (farthest) Local labor availability: moderate; average warehouse wage $19/hour Highway access: excellent, near two major interstates Flood risk: elevated (property in a designated flood zone) Estimated one-time setup cost: $1.2 million City B (Hillcrest) Average lease cost: $14.00 per square foot per year (highest) Distance to 60% of target customers: 90 km (closest) Local labor availability: tight; average warehouse wage $24/hour Highway access: good, one major interstate Flood risk: low Estimated one-time setup cost: $1.6 million City C (Fairmont) Average lease cost: $11.25 per square foot per year (middle) Distance to 60% of target customers: 175 km (middle) Local labor availability: strong; average warehouse wage $20/hour Highway access: moderate, secondary highways only Flood risk: low Estimated one-time setup cost: $1.35 million Business priorities, in stated order of importance: Fast, reliable delivery to the majority of customers Long-term operating cost control (labor + lease dominate) Resilience against disruption Ability to hire and retain staff Assume the warehouse will be roughly 100,000 square feet and operated for at least 8 years. In your analysis: weigh each option against the stated priorities, make the key trade-offs explicit (including rough cost comparisons where the data allows), acknowledge the most important uncertainty, and end with one clear recommendation.