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Restructuring a Poorly Written Business Email

Compare model answers for this Business Writing benchmark and review scores, judging comments, and related examples.

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Contents

Task Overview

Benchmark Genres

Business Writing

Task Creator Model

Answering Models

Judge Models

Task Prompt

Below is a poorly written email from a regional sales manager to the executive leadership team. The email attempts to propose a new quarterly incentive program for the sales team but suffers from numerous problems: unclear structure, informal tone, buried key information, missing call to action, and lack of supporting data presentation. Rewrite this email so that it is professional, well-structured, persuasive, and appropriate for an executive audience. Your rewritten version should preserve all the factual conten...

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Below is a poorly written email from a regional sales manager to the executive leadership team. The email attempts to propose a new quarterly incentive program for the sales team but suffers from numerous problems: unclear structure, informal tone, buried key information, missing call to action, and lack of supporting data presentation. Rewrite this email so that it is professional, well-structured, persuasive, and appropriate for an executive audience. Your rewritten version should preserve all the factual content from the original but present it effectively. Include a clear subject line. --- Original email: "hey team, so i was thinking about this for a while and talked to a few ppl on my team and basically we think we should do something about the incentive structure because honestly its not really working anymore. last quarter we only hit 78% of target which is like the worst in 3 years and i think part of the reason is ppl arent motivated enough. sarah and jake both told me they dont even look at the bonus structure anymore because its too complicated and the payouts are too small to matter. what i want to propose is we do a tiered system where if you hit 100% you get 5% bonus, 110% gets 8%, and 120%+ gets 12%. right now everyone just gets a flat 3% regardless which doesnt really push anyone. i ran some numbers and if we had this in place last quarter and it motivated even 30% of the team to hit 110%+ we would have actually exceeded our $4.2M target by about $380K which more than covers the extra bonus cost of roughly $95K. i also think we should do monthly recognition not just quarterly because people forget about targets when theyre 3 months away. maybe a leaderboard or something. anyway lmk what you think, would love to discuss at the next leadership meeting if possible. thanks mike"

Judging Policy

A strong response should: (1) Include a clear, professional subject line that signals the email's purpose. (2) Open with a concise executive summary or purpose statement. (3) Organize the content with logical structure (e.g., headings, short paragraphs, or bullet points for the tiered bonus details and financial projections). (4) Maintain a professional, confident tone appropriate for executive leadership while remaining persuasive. (5) Present the data (78% attainment, $4.2M target, $380K upside, $95K cost, tier p...

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A strong response should: (1) Include a clear, professional subject line that signals the email's purpose. (2) Open with a concise executive summary or purpose statement. (3) Organize the content with logical structure (e.g., headings, short paragraphs, or bullet points for the tiered bonus details and financial projections). (4) Maintain a professional, confident tone appropriate for executive leadership while remaining persuasive. (5) Present the data (78% attainment, $4.2M target, $380K upside, $95K cost, tier percentages) clearly and prominently rather than burying it in prose. (6) Include a specific call to action (e.g., requesting agenda time at the next leadership meeting). (7) Preserve all factual content from the original without inventing new data. (8) Demonstrate strong business writing conventions: proper grammar, no slang, appropriate salutation and sign-off. Deduct credit for responses that lose key information, remain too informal, lack clear structure, or fail to present the financial case compellingly.

Answers

Subject: Proposal: Q2 Sales Incentive Redesign to Improve Attainment and Drive Over-Performance Executive Leadership Team, I would like to propose an update to our quarterly sales incentive structure based on recent performance results and direct feedback from the field. Background and rationale - Last quarter, the team achieved 78% of target, our lowest quarterly attainment in the past three years. - In discussions with members of my team, there is a clear perception that the current incentive plan is not motivating performance. Sarah and Jake both shared that they no longer review the bonus structure because...

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Subject: Proposal: Q2 Sales Incentive Redesign to Improve Attainment and Drive Over-Performance Executive Leadership Team, I would like to propose an update to our quarterly sales incentive structure based on recent performance results and direct feedback from the field. Background and rationale - Last quarter, the team achieved 78% of target, our lowest quarterly attainment in the past three years. - In discussions with members of my team, there is a clear perception that the current incentive plan is not motivating performance. Sarah and Jake both shared that they no longer review the bonus structure because it is too complicated and the payouts are not meaningful. - Our current plan pays a flat 3% bonus regardless of attainment level, which provides limited incremental motivation to exceed target. Proposed quarterly incentive structure (tiered) I recommend replacing the flat payout with a tiered plan: - 100% of target: 5% bonus - 110% of target: 8% bonus - 120%+ of target: 12% bonus Expected financial impact (based on last quarter) I ran a scenario using last quarter’s results: - If this structure had been in place and it motivated even 30% of the team to reach 110%+ of target, we would have exceeded our $4.2M target by approximately $380K. - The incremental bonus expense associated with the higher payouts is estimated at roughly $95K. - Net: the additional revenue would more than cover the increased bonus cost under this scenario. Additional recommendation: monthly recognition In addition to revising the quarterly incentive structure, I recommend adding monthly recognition to keep goals top of mind between quarter-end dates. A simple monthly leaderboard (or similar recognition mechanism) could reinforce progress and sustain motivation. Request / next steps If you are open to this approach, I would like to place this item on the agenda for the next leadership meeting to review the proposed tiers, the scenario analysis, and an implementation timeline. Thank you, Mike Regional Sales Manager

Result

#1 | Winner

Winning Votes

3 / 3

Average Score

93

Total Score

90

Overall Comments

This rewritten email demonstrates strong professional transformation of the original message. It successfully converts informal, rambling prose into a well-structured, executive-appropriate proposal with clear sections, proper tone, and logical flow. The financial data is presented prominently and compellingly. The response preserves all factual content from the original while adding professional polish through proper grammar, appropriate salutation, and business writing conventions. The main strengths are the clear structure with logical headings, professional tone, and effective presentation of the financial case. Minor weaknesses include the subject line referencing 'Q2' when the original mentions 'last quarter' without specifying which quarter (creating a minor ambiguity), and the call to action, while present, could be slightly more specific about timing or desired outcomes. Overall, this is a strong executive communication that would be well-received by leadership.

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Appropriateness

Weight 25%
90

The email is highly appropriate for an executive audience. It uses formal salutation, professional language throughout, eliminates all slang and informal expressions ('hey team,' 'so i was thinking,' 'lmk'), and maintains a confident, business-appropriate tone. The content is substantive and data-driven, suitable for leadership review. The only minor issue is the subject line references 'Q2' when the original doesn't specify the quarter, creating slight ambiguity, but this is a very minor concern.

Clarity

Weight 20%
90

The rewritten email is exceptionally clear. Key information is presented in digestible sections with logical headings. The financial data (78% attainment, $4.2M target, $380K upside, $95K cost, tier percentages) is presented clearly rather than buried in prose. Sentences are concise and direct. The tiered bonus structure is presented as a simple bulleted list that is immediately understandable. The only minor deduction is that the subject line's 'Q2' reference could create slight confusion about timing.

Structure

Weight 20%
95

The structure is excellent and highly organized. The email follows a logical flow: subject line, greeting, purpose statement, background/rationale (with bullet points), proposed solution (with clear tiers), financial impact analysis (with scenario and numbers), additional recommendation, and call to action. The use of headings and bullet points makes the content scannable and professional. This represents a dramatic improvement over the original's rambling structure. The organization directly supports executive decision-making.

Actionability

Weight 20%
85

The email includes a clear call to action requesting placement on the next leadership meeting agenda. However, the call to action could be slightly more specific—it doesn't request a specific timeline, indicate urgency, or specify what preparation or feedback is needed before the meeting. The request is present and appropriate but could be more directive. The phrase 'If you are open to this approach' is slightly tentative for an executive proposal, though not inappropriate.

Tone

Weight 15%
90

The tone is professional, confident, and appropriately persuasive throughout. The email eliminates the informal tone of the original while maintaining a collaborative spirit. The writer presents the proposal as a reasoned recommendation based on data and field feedback rather than a casual suggestion. The language is respectful of the executive audience without being obsequious. The closing is professional. The tone successfully positions the sender as a competent manager with a well-considered proposal.

Judge Models OpenAI GPT-5 mini

Total Score

89

Overall Comments

The rewrite is professional, concise, and preserves all original facts. It includes a clear subject line, an executive summary, organized headings and bullet points for the tiered plan and financial scenario, and a direct request to add the topic to the next leadership meeting agenda. The tone is appropriate for executives and the data are presented prominently. Minor improvements could include a more specific call to action (e.g., proposed date, owner, or materials to prepare) and a brief explicit net-benefit figure rather than a qualitative statement.

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Appropriateness

Weight 25%
95

Meets the requirement for an executive audience: includes a clear subject line, professional salutation, preserves all factual content, and frames the proposal for leadership consideration. Slight deduction because the call to action could be marginally more concrete (e.g., who should prepare supporting materials).

Clarity

Weight 20%
90

Information is communicated clearly and concisely; key metrics (78% attainment, $4.2M target, $380K upside, $95K cost, tier percentages) are prominent and easy to locate. Minor deduction because the net benefit is described qualitatively rather than listing the explicit net dollar amount.

Structure

Weight 20%
90

Well-structured with headings, bullets for the tiered plan, and a separate financial-impact section. Flows logically from background to recommendation to next steps. Slight deduction because an implementation timeline or brief next-step milestones could improve completeness.

Actionability

Weight 20%
80

Includes a clear request to place the item on the next leadership meeting agenda, which is an actionable next step. Score reduced because it lacks specifics such as who will present, what data to bring, or a proposed meeting date/time, which would make the action immediately executable.

Tone

Weight 15%
90

Tone is professional, confident, and persuasive without being informal. Language is appropriate for executives and avoids slang. Small deduction only because it could be slightly more assertive by recommending a preferred next step or timeline.

Total Score

100

Overall Comments

The rewritten email is an excellent example of professional business communication. It successfully transforms the original informal and unstructured message into a clear, persuasive, and well-organized proposal for an executive audience. Its key strengths are its logical structure using headings and bullet points, the clarity in presenting the data and financial case, its perfectly professional tone, and a specific, actionable request. All factual information from the original email is preserved and presented effectively. The answer meets or exceeds all requirements of the task.

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Appropriateness

Weight 25%
100

The response is perfectly appropriate for the target executive audience. It successfully preserves all the factual data points from the original (performance metrics, financial projections, team feedback, proposed tiers) while reframing them in a professional context. No information is lost or invented.

Clarity

Weight 20%
100

The clarity of the email is outstanding. The purpose is stated upfront, and complex information, such as the proposed bonus tiers and the financial impact analysis, is presented in a simple, easy-to-digest bulleted format. An executive could grasp the entire proposal in a quick scan.

Structure

Weight 20%
100

The structure is a key strength of the response. The use of clear headings (Background, Proposed structure, Financial impact, etc.) creates a logical flow from problem to solution to next steps. This organization makes the email highly effective and easy to navigate.

Actionability

Weight 20%
100

The call to action is clear, specific, and professional. Instead of the original's vague 'lmk what you think,' the rewritten email explicitly requests agenda time at the next leadership meeting to discuss the proposal, analysis, and an implementation timeline. This provides a clear path forward.

Tone

Weight 15%
100

The tone is perfectly calibrated for an executive audience. It is confident, data-driven, and persuasive without being informal or demanding. The language is professional throughout, from the subject line and salutation to the closing.

Subject: Proposal for Enhanced Quarterly Sales Incentive ProgramTo: Executive Leadership TeamFrom: Mike, Regional Sales ManagerDate: [Current Date]Dear Executive Leadership Team,I am writing to propose a significant update to our sales incentive program designed to boost team motivation and improve sales performance. Our current incentive structure has shown diminishing effectiveness, as evidenced by last quarter's performance of 78% of target, which represents a three-year low.Observations from the sales team indicate that the existing flat 3% bonus structure is perceived as unmotivating due to its complexity an...

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Subject: Proposal for Enhanced Quarterly Sales Incentive ProgramTo: Executive Leadership TeamFrom: Mike, Regional Sales ManagerDate: [Current Date]Dear Executive Leadership Team,I am writing to propose a significant update to our sales incentive program designed to boost team motivation and improve sales performance. Our current incentive structure has shown diminishing effectiveness, as evidenced by last quarter's performance of 78% of target, which represents a three-year low.Observations from the sales team indicate that the existing flat 3% bonus structure is perceived as unmotivating due to its complexity and insufficient payout levels. This directly impacts our ability to drive higher performance.To address this, I propose implementing a new tiered quarterly incentive program as follows:<ul><li>Achieve 100% of target: 5% bonus</li><li>Achieve 110% of target: 8% bonus</li><li>Achieve 120%+ of target: 12% bonus</li></ul>This tiered approach is designed to clearly reward stretch goals and significantly enhance motivation beyond basic target attainment.Based on an analysis of historical data, if this tiered structure had motivated just 30% of our team to achieve 110% or more of their targets last quarter, we would have exceeded our $4.2 million target by approximately $380,000. The estimated additional bonus cost for this incremental performance would be roughly $95,000, demonstrating a highly favorable return on investment.Furthermore, I recommend supplementing the quarterly incentives with monthly recognition initiatives, such as a sales leaderboard. This would maintain consistent engagement and keep targets top-of-mind for the team throughout the quarter.I believe these changes are critical to reigniting our sales team's drive and achieving our revenue goals. I would appreciate the opportunity to discuss this proposal further at our next leadership meeting and answer any questions you may have.Sincerely,MikeRegional Sales Manager

Result

#2

Winning Votes

0 / 3

Average Score

91

Total Score

88

Overall Comments

This rewritten email demonstrates strong professional transformation of the original message. It successfully converts informal, rambling prose into a well-structured, executive-appropriate proposal with clear formatting, proper tone, and compelling financial data presentation. The email preserves all factual content while significantly improving clarity and persuasiveness. Key strengths include the professional subject line, logical organization with bullet points for the tiered structure, prominent presentation of financial projections, and a clear call to action. The tone is appropriately formal and confident throughout. Minor weaknesses include the use of HTML formatting (ul/li tags) which may not render properly in all email clients and could have been replaced with plain-text formatting, and the opening could be slightly more concise. Overall, this represents a substantial improvement that would be well-received by executive leadership.

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Appropriateness

Weight 25%
90

The email is highly appropriate for executive leadership. It uses formal salutation and sign-off, eliminates all slang and informal language, and maintains a professional, confident tone throughout. The proposal is framed as a business case with financial justification rather than a casual suggestion. The only minor issue is the HTML formatting which, while clear, may not be the most universally appropriate email format for all executive systems.

Clarity

Weight 20%
85

The email presents information with strong clarity. Key data points (78% attainment, $4.2M target, $380K upside, $95K cost, tier percentages) are clearly presented and easy to locate. The tiered bonus structure is presented in an easy-to-scan format. The logical flow from problem identification to proposed solution to financial justification is easy to follow. Minor deduction for the HTML formatting which could have been rendered as plain text for universal compatibility.

Structure

Weight 20%
90

The email demonstrates excellent structural organization. It follows a logical progression: opening statement of purpose, problem identification with supporting evidence, proposed solution with clear details, financial analysis, supplementary recommendation, and closing call to action. The use of bullet points for the tiered structure enhances readability. Paragraphs are appropriately sized and focused. The header information (To, From, Date) adds professional structure.

Actionability

Weight 20%
85

The email includes a clear, specific call to action requesting discussion at the next leadership meeting. However, the call to action could be slightly more directive (e.g., 'I request 15 minutes on the agenda' or 'Please confirm your availability'). The proposal itself is actionable with specific, implementable recommendations. The financial case provides clear justification for decision-making.

Tone

Weight 15%
90

The tone is consistently professional, confident, and persuasive throughout. The email avoids the informal language of the original ('hey team,' 'lmk,' 'ppl') and replaces it with formal business language. The writer presents the proposal with appropriate confidence without being presumptuous. The tone conveys respect for the executive audience while advocating clearly for the proposal.

Judge Models OpenAI GPT-5 mini

Total Score

85

Overall Comments

The rewritten email is professional, concise, and well-suited for an executive audience. It includes a clear subject line, an opening purpose statement, a concise presentation of tiered incentives and financial projections, and a request to discuss at the next leadership meeting. It preserves the core numerical facts (78% attainment, $4.2M target, $380K upside, $95K cost, tier percentages) and recommends monthly recognition. Minor issues: the rewrite omits the specific anecdotal sources (Sarah and Jake), uses HTML list tags which may be inappropriate for plain-email formatting, and the call to action could be slightly more specific (e.g., request for agenda time or decision). Overall this is a strong executive-ready revision with only small omissions and formatting choices to refine.

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Appropriateness

Weight 25%
85

Appropriate for executives: includes a clear subject line and purpose and frames the proposal as a strategic change. Preserves the primary factual content and financial argument. Deduction for omitting the original, specific anecdotal references to Sarah and Jake (the original named individuals who reported the issue), which loses a factual element the prompt required to preserve exactly.

Clarity

Weight 20%
90

Data and recommendations are presented clearly: the 78% attainment, $4.2M target, $380K upside, $95K cost and the tier percentages are all stated prominently. Language is concise and the financial case is easy to follow. Minor clarity issue: the phrase 'analysis of historical data' generalizes the original 'I ran some numbers' but does not obscure meaning.

Structure

Weight 20%
80

Well-structured overall with a clear opening, a distinct proposal section and financial projection followed by recommendations and closing. Use of list form to present tiers is effective. Deduction for using HTML <ul>/<li> tags which are not ideal in plain-text email and for not including explicit headings (e.g., 'Executive Summary') that an executive memo might use.

Actionability

Weight 20%
80

Includes a specific, relevant call to action — requesting to discuss the proposal at the next leadership meeting — which is appropriate and actionable. Slight deduction because it could be more prescriptive (request specific agenda time, attach supporting materials, or request a decision deadline) to make next steps unequivocal.

Tone

Weight 15%
90

Professional, confident, and persuasive tone appropriate for executive leadership. No slang, informal language, or overly casual sign-off. Sign-off and salutation are appropriate. Minor note: the inclusion of a placeholder Date line is acceptable but unnecessary.

Total Score

100

Overall Comments

The response is excellent and fully accomplishes the task. It successfully transforms a poorly written, informal email into a professional, well-structured, and persuasive business proposal. The rewritten email is perfectly tailored for an executive audience, presenting the problem, solution, and financial justification clearly and concisely. Its structure, tone, and call to action are all exemplary. The only very minor flaw is the use of HTML tags for formatting the list, but this does not significantly detract from the overall quality.

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Appropriateness

Weight 25%
100

The response is perfectly appropriate for the target audience (executive leadership). It uses a formal memo-style format (To, From, Date, Subject), a professional salutation and closing, and presents a data-driven business case, which is exactly what an executive team would expect.

Clarity

Weight 20%
100

The email is exceptionally clear. It immediately states its purpose, presents the core proposal using a bulleted list for easy comprehension, and clearly articulates the financial data (problem, potential upside, and cost) to support the argument. There is no ambiguity.

Structure

Weight 20%
98

The structure is logical and highly effective, following a classic problem-solution-justification flow. Paragraphs are short and focused. The only minor imperfection is the use of HTML tags (`<ul>`, `<li>`) for the list, which isn't standard email formatting, but the structural intent is excellent.

Actionability

Weight 20%
100

The email includes a clear, specific, and polite call to action. Requesting an opportunity to discuss the proposal at the next leadership meeting provides the recipients with a concrete next step and moves the initiative forward.

Tone

Weight 15%
100

The tone is flawlessly professional, confident, and persuasive. It transforms the original's informal and hesitant tone into one that is proactive and solution-oriented, which is ideal for communicating with senior leadership.

Comparison Summary

Final rank order is determined by judge-wise rank aggregation (average rank + Borda tie-break). Average score is shown for reference.

Judges: 3

Winning Votes

3 / 3

Average Score

93
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Winning Votes

0 / 3

Average Score

91
View this answer
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